The world of fashion photography is at an all-time peak.
Retail stores are closing left and right each day and online selling is booming. In February Macy’s closed one of its store in Los Angeles. What does that mean for fashion photographers? A new era of unimaginable opportunities.
I can safely say that 2017 is the year of the fashion photographers.
Why? You may ask. Easy, never before in the history of fashion has there been a time that granted fashion photographers such incredible benefits (and I’m truly talking about a heap of benefits).
If we take a look at the last couple of years, it is obvious that many retail stores and malls are closing their doors and moving online. Over the last years, we have seen a decrease in retail stores in the U.S and over here in Los Angeles, it has become an everyday phenomenon. There are many reasons for this, but this one change has opened a portal for fashion photographers that never before existed.
When it comes to online shopping it is all about the pictures. A picture speaks a thousand words and that is exactly what we notice when fashion photographers display their art on huge online platforms such as Facebook, Instagram, and Pinterest; and since the average person will spend nearly two hours online it is highly likely that they will search or come across an item that is of interest.