How do you make a box on a pole interesting?

You show who walks up to it

A gate and access control maker had a new telephone entry system in two models, plus a heater option for cold climates, and its dealers and installers needed one video that explains all of it

I produced and directed it

Clean 3D first

It opens on 3D renders of both models side by side, clean, every button and screen readable, the way a dealer wants to see the product on a sales call

Then the heater option, because somebody in a cold state always asks

Then the real world

Then the units installed where they live, at a gated entry at night, on a stone pillar next to a driveway, mounted on a wall

Close-ups of fingers on the keypad, the display lighting up, a card held to the reader

Night shots too, because a gate gets used at night, and an installer wants to see the display is readable when it's dark and the keypad lights up under a finger

Here is the deal, an installer doesn't buy a render, he buys something he can picture bolted to his customer's gate

The bigger picture

An animated aerial of an apartment complex shows how one system manages a whole property, every gate, every door, every tenant

That's the part a property manager actually pays for, control, not hardware

Who gets in, when, through which gate, and who can change it from the office without driving over. That's the story, the box on the pole is just how it gets told

Who it's for

A dealer can play it on a laptop in a lobby, the maker puts it on the product page, and the same five minutes answer the same twenty questions every time

Why does that matter? because the rep never has a bad day on video

Producer and camera

Stainless panels and glass screens are mirrors. When the producer is the one in the viewfinder, a reflection of the crew in the display gets fixed by moving a light or a person, right there

More product work in the Products Advertising gallery and the Marketing Video gallery

Push the button, the gate opens, the sale closes

Length: 4 min 59 s · Producer & director: David Victory, VRSET video production, Los Angeles & Orange County

Key moments

  • 0:00 Title
  • 0:37 Two models side by side
  • 1:02 Gated entry at night
  • 1:27 Optional cold-weather heater
  • 1:52 Installed at a driveway gate
  • 2:17 Keypad and display close-up
  • 2:42 Facility animation
  • 3:32 Proximity card access
  • 4:21 Wall-mounted unit
  • 4:46 Closing animation

See the matching photography in the Products Advertising gallery.

More videos

The full video library

Also on our YouTube channel.

Planning a video or a fashion shoot? Contact David Victory or call (310) 988-6575 in Los Angeles, (949) 873-4551 in Orange County. Free consultation and quote for first-time clients.