What does a racing show promo need in the first second?

A checkered flag. Everything else can wait a second

An auto racing TV show needed a broadcast promo, forty seven seconds, cut to air length and flexible enough to work as a channel intro and a social teaser

I produced and directed it

Chrome and checkers

It opens on chrome 3D lettering racing over a checkerboard floor, so even somebody flipping channels knows what this is before they read a word

Then the camera never stops moving, because a racing promo that holds still is a contradiction

Footage on flying screens

The race and pit footage is mapped onto floating panels that sweep past the lens through a crystal like 3D world, track action, cars, crews

Here is the deal, real racing footage is the hook, the 3D world is the package. One without the other is either a highlight reel or a screensaver

A spinning sports globe leads into the final title reveal, the name landing big right at the end so it sticks

Built for air

Broadcast has rules. A promo has to hit its length to the frame, read clean on a small TV across the room and still look sharp on a big one

Titles big enough to read from the couch, colors that don't buzz on air, sound that sits right next to everything else on the channel. Nobody notices any of that until it's wrong

Then the same piece gets cut down for the channel open and the social posts, so one production feeds three uses

Why build it in 3D instead of just cutting race clips together? because the network needs the show to look like a brand, not a YouTube compilation

Speed is a production problem

Fast promos are the slowest thing to make, every half second is designed, every move timed to the music

When the producer is the one designing the shot there's no waiting on approvals for a camera move, I see it, I build it, and we're on to the next beat

I bring the same speed to fashion shoots on a tight day, see the Promo gallery and the Fashion Videographer gallery

Forty seven seconds, flat out

Length: 0 min 47 s · Producer & director: David Victory, VRSET video production, Los Angeles & Orange County

Key moments

  • 0:00 Chrome title
  • 0:09 Race footage on flying screens
  • 0:17 Track action
  • 0:29 Title spin
  • 0:33 Sports globe
  • 0:41 Final title reveal

See the matching photography in the Promo gallery.

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Planning a video or a fashion shoot? Contact David Victory or call (310) 988-6575 in Los Angeles, (949) 873-4551 in Orange County. Free consultation and quote for first-time clients.