What does a buyer who missed the show actually want?

Every look. Head to toe. No artsy close-ups of somebody's earring while the dress walks by

A couture designer in Los Angeles put her whole collection on the runway and needed it on film, all of it, start to finish

I produced and directed it, and it runs twenty four minutes

The end of the runway is the best seat

Here is the deal, a fashion show gives you one take of everything. No "walk it again", the next model is already on the stairs

So the main camera sits locked at the end of the runway, the spot every photographer fights for, and frames each model head to toe as she walks in, then holds on the turn

That's the shot buyers and press need, the full silhouette, the movement, the back

Miss one exit and that piece basically doesn't exist for anybody who wasn't in the room. So nothing can be missed, not one

Then the craft

Couture is about the work you can only see up close. Hand beading, lace overlays, embroidery, sculpted ruffles

So between the walks the close shots pick out the stitching, the beads catching the runway light, a silver one-shoulder gown that throws light back at the audience

Embroidered coats, white separates, printed silks, black and white graphic suits, lace gowns that look like they're for a wedding, red evening wear for the finale

The collection moves through moods, so the film has to move with it, the light and the pace change from the bright whites to the black evening wear to the red at the end

A show lasts an hour, the film lasts years

The show is over in an evening. The film becomes the lookbook, the press archive, social content for months, and the way a store buyer in another city sees the collection without flying in, right?

That's a lot of mileage for one night with a camera

Here is the deal, a show without a film is a party. A show with a film is a sales tool that keeps working long after the chairs are stacked

Producer behind the lens

When the producer is the one framing, a model stopping off her mark or a light hitting the wrong spot gets handled through the viewfinder, live, there's no second take to wait for

See my runway and couture work in the Fashion Photographer gallery and more films in the Fashion Videographer gallery

One night, every look, nothing missed

Length: 24 min 21 s · Producer & director: David Victory, VRSET video production, Los Angeles & Orange County

Key moments

  • 0:00 Embroidered coat opening look
  • 3:02 White separates
  • 5:04 Title look
  • 7:06 Printed silk looks
  • 9:08 Ruffled cocktail dresses
  • 11:09 Black and white graphic looks
  • 15:13 Black evening wear
  • 17:15 White lace bridal-inspired gowns
  • 21:18 Red evening gowns
  • 23:20 Finale

See the matching photography in the Fashion Photographer gallery.

More videos

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Also on our YouTube channel.

Planning a video or a fashion shoot? Contact David Victory or call (310) 988-6575 in Los Angeles, (949) 873-4551 in Orange County. Free consultation and quote for first-time clients.