Why shoot a fashion video and the website photos on two different days?

You shouldn't, and here's how you don't

A leggings and denim brand with a patented product came to me for a promo video, and the same day had to deliver the e-commerce stills too

I produced, cast and directed it, and shot the stills

Casting, crew, the studio, the schedule, the edit, all mine, which is how I like it

Three models, one white cyc

We worked in a daylight loft studio with a white cyc, three models in the line, animal print and two tone leggings, ripped skinny jeans, shorts, fitted crop tops

I cast for fit first and faces second, because leggings don't lie. Wrong body, wrong size and the product looks cheap, no matter how good the light is

Three different bodies, three different skin tones, one line of clothes, so the customer finds herself in at least one of them. That isn't a style choice, it's a sales choice

The slider does the selling

For the video the camera rides a motorized slider, slow glides across the three of them so you see the whole line, then tight on the product, the seams, the print, how the fabric moves when she turns

Between those shots you see the brand's own team on set with me, on purpose. Buyers like to see real people made this, and on social media the behind the scenes is often what gets watched most

One day, two deliverables, half the cost

Here is the deal, the expensive part of a fashion shoot isn't the camera, it's the day. Studio, models, hair and makeup, wardrobe, everybody on the clock

Shoot the stills and the video in that same day and you pay for the day once

Split them and you pay for everything twice, and the second day never quite matches the first, the light is different, a model is different, the leggings come back washed….

The brand walked out with photos for the website and the Amazon and Shopify listings, plus a one minute video for Instagram and the product page, right?

Producer behind the viewfinder

When the producer is the one shooting, there's no meeting about a wrinkle at the knee or a strap that slipped. I see it in the viewfinder, fix it, and we keep moving down the rack

See the stills side of this kind of day in the Amazon Shopify Ecommerce gallery and the Fashion Photographer gallery

Leggings sell on fit. Show the fit

Length: 1 min 0 s · Producer & director: David Victory, VRSET video production, Los Angeles & Orange County

Key moments

  • 0:00 Behind the scenes with the brand team
  • 0:07 Three models on the studio cyc
  • 0:22 Denim and leggings close-up
  • 0:27 Camera slider setup
  • 0:32 Line-up in crop tops and jeans
  • 0:42 Leggings details
  • 0:47 Animal-print shorts
  • 0:57 Final group shot

See the matching photography in the Amazon Shopify Ecommerce gallery.

More videos

The full video library

Also on our YouTube channel.

Planning a video or a fashion shoot? Contact David Victory or call (310) 988-6575 in Los Angeles, (949) 873-4551 in Orange County. Free consultation and quote for first-time clients.