How do you shoot clothes that are made to move?

You make them move, all day

An Australian activewear brand needed its line shot in Los Angeles, photos and video, sports bras, leggings, tees, sweats, the full range

It came with a signed contract, two brands on one booking, retouched masters, behind the scenes stills and two edited videos, delivered and signed off in about a month

I shot the photos and the video and directed the day

One model carried the whole day, which means one person running, stretching, sprinting and smiling from sunrise to sunset. Do you know how many times you can ask somebody to sprint again? fewer than you'd think, so every take has to count

Sunrise to sunset

The film follows one long day of training. A lakeside run at sunrise, stretching on the shore, ball tricks next to a sports car, a warm-up on a tennis court, park training in a teal sweatshirt, a basketball game as the sun goes down

Here is the deal, every location is a costume change and every costume change costs light, so the schedule is the real shoot plan

Golden hour twice in one day, morning and evening, and everything else fits in between

Let the product breathe

Slow motion does two jobs here, it keeps the energy up and it gives the fabric time on screen, so you see how a sports bra holds during a sprint and how the leggings stretch on a lunge

That's what a buyer is checking, not the sunset

The sunset is the hook, the fit is the sale

The client signed off every selection and every retouch, body and face, before anything went out

Why shoot video and stills on one day?

Because the expensive part is the model, the locations and the light, not my camera

One day, one model, one wardrobe, and the brand walks away with the store photos, the retail screen video and the social clips

Producer on the camera

When the person running the production is the one looking through the lens, a strap twisted mid-sprint gets fixed between takes, no conversation needed. I see it, we fix it, we run it again

See the stills side of shoots like this in the Fashion Photographer gallery and more films in the Fashion Videographer gallery

One model, one long day, a lot of running

Length: 2 min 4 s · Producer & director: David Victory, VRSET video production, Los Angeles & Orange County

Key moments

  • 0:00 Lakeside run
  • 0:15 Stretching by the water
  • 0:25 Sprint in slow motion
  • 0:46 Soccer ball by the sports car
  • 0:56 Tennis-court warm-up
  • 1:07 Park training in teal
  • 1:27 Sunset basketball
  • 1:46 Credits

See the matching photography in the Fashion Photographer gallery.

More videos

The full video library

Also on our YouTube channel.

Planning a video or a fashion shoot? Contact David Victory or call (310) 988-6575 in Los Angeles, (949) 873-4551 in Orange County. Free consultation and quote for first-time clients.