Behind the Scenes

What a fashion shoot is really like. Studios, helicopters, rooftops and runways, with the crews and models who make the pictures happen.

Behind the scenes: assistant adjusting a strobe head beside the model before an Amazon clothing session

Behind the scenes: fashion photographer David Victory talking with the model between frames

Behind the scenes in Hawaii: helicopter lifting off at Kona for an aerial shoot

Behind the scenes: compact clothing studio set built for an ecommerce shoot on a budget

Behind the scenes at a fashion show: designer checking garments on runway models

Behind the scenes: makeup artist at work while an assistant holds a wireless strobe

Behind the scenes: poolside swimwear set built on a downtown Los Angeles rooftop

Behind the scenes at a clothing studio session: model in a white men's suit under the lights

Behind the scenes: photographer shooting handheld from a low angle

Behind the scenes: test frames compared on screen to confirm garment color

Behind the scenes at a Bel Air estate: supermodel in a poolside collection

Behind the scenes: photographer shooting garment detail handheld on an ecommerce day

Behind the scenes: model, stylist and photographer checking test frames on screen

Behind the scenes: garment on a black studio background for a Shopify listing

Behind the scenes: photographer directing crew around the set in a Los Angeles studio

Behind the scenes: crew aligning camera and lights on the model before the run

Behind the scenes on a Venice Beach rooftop at golden hour with a model

Behind the scenes: studio ecommerce set built for a fashion line

Behind the scenes: men's shirts on a studio ecommerce set

Behind the scenes in Beverly Hills: three exotic cars positioned at a villa for a shoot

Behind the scenes in New Jersey: helicopter lifting off for an aerial shoot

Behind the scenes: photographer positioning studio lights before the session

Behind the scenes in Las Vegas: helicopter lifting off to shoot skyscraper plates

Behind the scenes: model in cloud-print pajamas on a built bedroom set

Behind the scenes: model against a studio backdrop during a fashion session

Behind the scenes: project executive interviewed on camera in downtown Los Angeles

Behind the scenes: teleprompter and camera set for an executive message

Behind the scenes: model in holiday-print pajamas on a built living-room set

Behind the scenes on the sand at Venice Beach with a model

Behind the scenes: model lit with a ring flash during a studio fashion session

Behind the scenes: camera and lighting rig set up to record an executive

Behind the scenes: photographer and model reviewing a frame together on screen

Behind the scenes: studio video set built to film a baby product

What a fashion shoot is really like

Most people only see the final picture. They don't see the call sheet, the crew or the problems we fixed on the way.

A typical day starts early with hair and makeup. Lights get set and tested on screen for color. Then it's look after look until the light or the clock runs out.

Every picture here is real

These are working moments from my shoots. Lining up a helicopter over downtown LA. Checking garment color on a monitor. Building a rooftop pool set. Talking a model through a pose between frames.

They are proof that the work is made by real people, in real places, with a real camera. No Ai.