What are you really renting when you rent a supercar for the weekend?

Not the car. The arrival

A luxury and exotic car rental company in Beverly Hills wanted a commercial that sold that feeling, and the photos to go with it

I produced and directed it, the film and the stills, cars, models, crew, location, all of it

Eight and a half minutes of film, long for a commercial, made for the people who actually sit and look at these cars, and those people exist

The estate, the fountain, the fleet

We took the fleet where the customers dream of parking it, a Beverly Hills estate with a fountain courtyard and palm trees

A yellow Italian supercar convertible by the fountain, a red one on the drive, a British grand tourer with quilted cream leather, a black limousine with a grille the size of a fireplace

And models, because a car parked alone looks for sale. A car with somebody stepping out of it looks like a life

Detail is the product

Here is the deal, at those prices the customer is paying for craftsmanship, so the camera goes close. Grilles, wheels, mirrors, door sills, the stitching on the seats, the dashboard at an angle with the light running across it

Then you cut that against the lifestyle, a model posing with the car at the fountain, driving with the top down

Detail for the head, lifestyle for the heart

Why both? because the guy renting it wants to know it's the real thing, and the guy next to him wants to know how he'll look getting out of it

A real crew on a real driveway

Behind the scenes it was a full production, a camera jib swinging over the cars, reflectors, a camera operator in the passenger seat, crew working around the fountain while the model waited between setups

Painted cars are mirrors. Every reflector, every crew member, every palm tree shows up in the door panel if you're not careful, so half the job is placing the people so the car doesn't see them

Producer behind the lens

When the producer is the one looking through the viewfinder, a reflection of my own crew in a door gets fixed by moving one person three feet, no meeting, no reshoot

The car photos from shoots like this are in the Products Advertising gallery, and the crew at work in the Behind The Scenes gallery

Rent the car, the estate is extra

Length: 8 min 34 s · Producer & director: David Victory, VRSET video production, Los Angeles & Orange County

Key moments

  • 0:00 Animated gold bull opening
  • 1:04 Yellow supercar at the estate
  • 2:29 Dashboard detail
  • 3:55 Red convertible mirror and paint close-ups
  • 4:38 Cream leather interior
  • 6:04 Black limousine grille and wheels
  • 7:29 Red convertible on the drive

See the matching photography in the Products Advertising gallery.

More videos

The full video library

Also on our YouTube channel.

Planning a video or a fashion shoot? Contact David Victory or call (310) 988-6575 in Los Angeles, (949) 873-4551 in Orange County. Free consultation and quote for first-time clients.