How do you show a three thousand pound gate to two thousand dealers at once?

You don't haul the gate around the country, that's for sure

A gate and entry systems manufacturer came to me with a whole product line, entry phones, remotes, card readers, keypads, software, swing gate and slide gate operators, the wheels and hinges that carry them…. and a sales team that couldn't be everywhere

They needed a showroom that fits in a laptop bag

Why build a booth you have to ship, set up and tear down at every show, when the booth can live on a screen?

A showroom that doesn't exist

So I built one. A 3D atrium with tall arched windows, a turntable stage in the middle and floating display panels that turn to show each product from any angle, at any size

The host was shot on green screen and walked into that room like she owned it

I produced and directed the whole thing, the structure, the green screen day, the 3D set, the product close-ups, the edit

Hardware is boring on camera, unless

Here is the deal, a gate operator sitting on a table looks like a gate operator sitting on a table

So we cut the host with close-ups of hands installing and handling the parts, and animated diagrams of gates swinging and sliding in front of homes and driveways, so you see what the thing actually does before you see what it costs

Remote access by schedule, a maintenance crew that only gets in Monday to Friday eight to five, try explaining that on a spec sheet

What it really sells

A dealer doesn't buy a gate, he buys the confidence that the gate won't come back

The same six and a half minute film plays at the trade show booth, in the sales meeting and online, and it says the same thing every time, no bad day, no forgotten feature

How much does it cost to fly a sales rep to one dealer, hotel and dinner included? now do that two thousand times

The video costs once

Why I'm behind the camera and running the show

When the producer frames the shot himself there's no translation, I see a reflection on a metal housing through the viewfinder and it's fixed before anybody needs a meeting

I run my fashion shoots the same way, see the Products Advertising gallery for how I light hard surfaces and the Behind The Scenes gallery for the crew

A gate that opens on cue, every take

Length: 6 min 34 s · Producer & director: David Victory, VRSET video production, Los Angeles & Orange County

Key moments

  • 0:00 Opening sequence
  • 0:49 Presenter in the virtual showroom
  • 1:22 Product displays on the turntable
  • 2:27 Hardware close-ups
  • 4:06 Animated gate installation diagrams
  • 5:11 Presenter summary
  • 6:17 Closing logo

See the matching photography in the Marketing Video gallery.

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Planning a video or a fashion shoot? Contact David Victory or call (310) 988-6575 in Los Angeles, (949) 873-4551 in Orange County. Free consultation and quote for first-time clients.