How do you get every recruiter in every branch across the country to hear the same message the same week?

You don't send another email, nobody reads it

A national accounting and finance staffing firm releases a playbook every quarter, the numbers, the promotions, the plan, and an executive delivers it on camera to the whole company

I produced and directed those

Quarter after quarter, same lobby, same host, a new playbook every time

Shot in their own lobby

We filmed right in the company's reception area with their own sign on the wall behind the host

Why? because the people watching sit in that same kind of office every day, it looks like home, and the message lands like it came from down the hall and not from some studio

One clean camera, soft key light, framing that lets her read and still look you in the eye, and an animated opening built for the brand

The plan, in plain words

The playbook gets specific. Grow market share by going after accounts with twenty plus people, hire from inside, protect the margin while you do it

That's the stuff a regional manager actually has to repeat on Monday, so it has to be said clearly, once, by the person in charge

It also had good news in it, a promotion announced to the whole company, new industry partnerships, a national conference where they'd be sponsoring and speaking. People watch a video like this to see their own name in it, right?

Over two hundred emails, one schedule

These things look simple and they're not. A shoot gets rescheduled, the graphics need one more pass, the executive's calendar changes, and the quarter doesn't wait

Over a couple of years that client and I traded more than two hundred emails to keep every quarter on time

Here is the deal, the hard part of a training video isn't the camera, it's the calendar

Miss one quarter and the whole idea of a regular message from the top falls apart, so the shoot gets protected like a product launch

Producer in the camera seat

When the producer frames the shot there's no back and forth about a shadow on her face or a sign cut in half, I see it in the viewfinder and it's fixed

I run my portrait and fashion shoots the same way, see the People Portrait gallery

Same message, every branch, every quarter

Length: 5 min 49 s · Producer & director: David Victory, VRSET video production, Los Angeles & Orange County

Key moments

  • 0:00 Animated opening
  • 0:43 Host introduction
  • 1:41 The playbook, part one
  • 3:08 The playbook, part two
  • 4:35 The playbook, part three
  • 5:05 Closing message

See the matching photography in the People Portrait Headshot gallery.

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Planning a video or a fashion shoot? Contact David Victory or call (310) 988-6575 in Los Angeles, (949) 873-4551 in Orange County. Free consultation and quote for first-time clients.