The evolution and history of fashion photography is very interesting to me as fashion photography feeds my heart and soul. Today I will lead you know about the evolution of fashion photography and how it is used for branding purposes over the time.
Fashion photography is a genre that revolves around capturing images of people, typically women, in the context of fashion. Over the years, it has evolved to become one of the most popular genres of photography, with magazines brands and advertising campaigns often relying on fashion photographers to capture the latest trends.
The history of fashion photography is closely intertwined with the history of fashion itself.
The history of fashion photography is closely intertwined with the history of fashion itself. Some of the earliest examples of fashion photography can be found in French publications such as La Mode Illustrée, which began publishing in 1843. These early images were often hand-painted or lithographed, and they served more as illustrations than photographs.
It was not until the late 19th century that photography began to be used more extensively in the fashion world. In 1884, Harper’s Bazaar became the first magazine to feature photographs of fashionable women regularly. By the early 20th century, fashion photography had established itself as a distinct genre with its iconic images and styles.
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In1936, Vogue published “The Candidate,” a spread photo featuring model Lisa Fonssagrives wearing only voter paraphernalia. The image caused a sensation and helped to cement Fonssagrives’ status as one of the first supermodels. Fashion photography would continue evolving over the following decades, with new styles and techniques being constantly developed.
Today, it remains one of the most popular genres of photography, with many aspiring photographers dreaming of one day shooting for a major fashion magazine.
It must Help You Achieve your Desired Goals
While the focus of fashion photography is on the clothes and accessories worn by the subject, the goal is capturing images that are stylish and visually appealing.
We as a fashion photographers work well with our issues and help brands achieve the desired look. As a fashion photographer we must be aware of the latest trends in fashion and able to incorporate them into our photography.
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