Why does a multi million dollar house get photographed like a two bedroom rental?

Ask the listing agent, I've been asking for years

This reel is what I show agents and developers when they want to see what a luxury listing should look like on video, and it runs just over a minute

I produced and directed every shot in it

From the helipad up

It opens on a spiral staircase seen straight down from above, then the helicopter lifts off the helipad, doors open, and the neighborhood drops away, all the way to the towers of downtown L.A.

I've flown with the doors off more times than I can count, harnessed in with the camera on a mount, and it never stops being the best seat in town

Here is the deal, a buyer at that price is buying the location as much as the house. The air shows the street, the hills, the coast, the commute, what the brochure can't

Inside, slow is expensive

Then the camera goes inside and slows way down. A modern kitchen under a designer chandelier, Mediterranean living rooms, a carved stone entry with iron doors, a wine room

Slow gliding moves say quality. A fast shaky walkthrough says somebody's nephew with a phone

And the light gets the same care I give a fashion set. Lamps on or off room by room, blinds at the right height, the outside view held so the windows don't go white

Built for any screen

Animated cube transitions carry the message that these videos play everywhere, the listing sites, social media, the agent's phone at the open house

Why does that matter? because that's where buyers look now, a lot of them on a phone late at night

The money part

A listing that sits costs the seller every month in mortgage, taxes and price cuts. A listing with a real film behind it gets shown, shared and booked

The film costs once

Producer and camera, same person

When the producer is the one framing the shot, a reflection in a window or a lamp left on in the wrong room gets fixed through the viewfinder before we roll, not discovered by the seller later

I shoot people the same way I shoot houses, light first, see the Fashion Photographer gallery and more films in the Promo gallery

Location, location, helicopter

Length: 1 min 17 s · Producer & director: David Victory, VRSET video production, Los Angeles & Orange County

Key moments

  • 0:00 Spiral staircase from above
  • 0:09 Helicopter on the helipad
  • 0:15 Aerial and interior split view
  • 0:28 Modern kitchen with chandelier
  • 0:35 Aerial over downtown L.A.
  • 0:48 Mediterranean living room
  • 1:00 Carved stone entry
  • 1:07 Kitchen and art collection

See the matching photography in the Promo gallery.

More videos

The full video library

Also on our YouTube channel.

Planning a video or a fashion shoot? Contact David Victory or call (310) 988-6575 in Los Angeles, (949) 873-4551 in Orange County. Free consultation and quote for first-time clients.