The average goldfish attention span only lasts for about three seconds, and thanks to social media today nothing lasts for longer than three seconds. Your three seconds of fame are over as soon as they start, and people simply move on with their lives. It does not matter how touching or moving your post was, chances are 80% of the users will not even remember it after 3 seconds. This is not because you will fail to make an impression, it is mostly because others are aiming for the same impact. The constant aim to create attention-grabbing content has to lead to the stage that until and unless it bigger than a spacecraft it will not matter in a few hours.

A goldfish is known for her short attention span and has been playing around for years for it. However, a recent study showed that the average span of a human has fallen from 12 seconds, and now declining from 8 seconds due to the invention of the smartphone. This is mainly because there are so many attention-grabbing details offered to our brain on the go, that at times our brain goes into a state where it is unable to keep up with passing events which is why it simply keeps on moving on to the next major elements. This is mainly because our brain has a natural defense mechanism, and feels the need to protect itself in the best way it sees possible.

As a professional fashion photographer I understand the struggle others feel when it comes to grabbing the attention of viewers. It might be the best they have seen, but the feeling will only last for a second. 

This is one of the main reasons why today our new generation is classified as the ear of goldfish, as they have come to a point in their life when it is becoming impossible to hold their attention. And one of the largest contributing factors in their declining attention span is social media. The constant buzzing phone pulls them to another dimension and cuts them off from the life they are living. This is a greatly concerning matter, as they are more interested to view and review things they will not remember in 3 seconds rather than paying attention to matters that need their attention.

As their brain has started to train like a goldfish, they apply the same behavior in all aspects of their life. This can be seen in their studies, work, and basically everything they touch. You can hand them the world, but until and unless you do it every few seconds, it will not matter to them. As they are used to being offered a great deal in just a few seconds.

As a professional fashion photographer, I understand the struggle others feel when it comes to grabbing the attention of viewers. It might be the best they have seen, but the feeling will only last for a second. Which is not only a concerning matter for photographers in general, but is a dangerous path we are heading towards!