The all-new iPhone is here yet again. Every year tech giant Apple release a new smartphone that is here to offer something better than the last one. Among many features that it has to offer, the iPhone also offers a striking camera. The camera is designed to offer you quality work, and help you capture images that look professional, and they can be easily uploaded to your social media. Where that is a great thing for Apple and iPhone users, the issue here is that it is eating into professional photographers profits. As what Apple is creating is a persona, that every iPhone owner can easily become a professional photographer.
The general idea offered to people with the iPhone is that they have the ability to take professional images from their device. If you look at the official video of the new iPhone X, you will see that how they have highlighted the camera features. And that the camera allows you to take great quality pictures, that you can then edit from your device and easily share wherever you like. This sounds like a simple and easy process that can easily help you save time and simply cut the photographer from the process.
Now think about all the small and new startup that usually invest in a professional fashion photographer as the professional looking image can help them generate more flow. With the help of the iPhone, these people feel they can simply take pictures from the devices and call it the day. However, what they do not see is that it is not just the camera, it if the photographer. If it was just about buying an expensive device, one could easily pick up any top of the line camera and take perfect images.
In my opinion what Apple is offering is a great marketing technique, as they are selling technology. However, their technology and the image they are creating is cutting down on profits who trained professional photographers who rely on the business.
In my opinion what Apple is offering is a great marketing technique, as they are selling technology. However, their technology and the image they are creating is cutting down on profits who trained professional photographers who rely on the business. The real issue arises when the images have been used, and finally, someone points out the issue at hand. These small business owners and new startups run after professional photographers to help them save their business.
If it was so easy to sell things using an image from the iPhone or any other device, then why would top fashion houses and designer use professional fashion photographers? Why wouldn’t they simply use their iPhone to take images, and simply use them? The reason is clear and simple, it is because it’s not the device alone. It’s the cameraman, the professional fashion photographer who has worked in the industry for years and can offer you great insight and experience that you need to get the perfect images for your business. And when you learn the difference between the images you take from the iPhone and the images that are taken by a professional you will realize which option is better.